As healthcare providers, the last thing we want to do is sales and marketing. As business owners, it’s something we must do. And, as advocates for the importance of dental health, it’s on us to make sure we adhere to these two guidelines:
- The services we advertise as “specials” are integral to maintaining one’s basic dental health or popular aesthetic procedures we can perform for a time at a lower cost. We will never push a product we are hoping to unload and we will never push a service that a patient doesn’t clearly need.
- The products we advertise are tested brands, in almost all cases products we have in our own homes. All product types we sell in house are considered must-haves to optimal dental care, not nice-to-haves.
Let’s take a look at the latest offerings.
Exam, Cleaning & 4 Bitewings
There are two common reasons folks who know they need dental care, don’t get dental care: cost concerns and comfort concerns. According to a recent industry report:
- An estimated 76.5 million adults do not have dental insurance.
- Adults aged 60 and over were most likely to lack dental insurance.
- A quarter of all respondents with Medicare reported that their current dental coverage is insufficient to maintain their oral health.
Well, our $69 offer for a dental exam and cleaning along with a basic X-rays package is available for anyone without insurance. It’s a significant cost reduction overall, and if cost or comfort concerns have been keeping you out of the dentist’s chair, these services are the right starting point. X-rays go hand in hand with dental exams, and can identify a number of dental issues and future dental issues, including
- Bone loss in the jaw
- Cysts and tumors
- Teeth positioning (to prep for implant, braces, or dentures)
Teeth whitening is a highly sought after dental procedure. Folks trying to save on cost, try the over-the-counter approach, mouthwashes and toothpastes to some degree of success. But often, the color change is not enough and in-office procedures are cost prohibitive. We understand the importance of being confident in your smile, so we’ve taken $100 off our teeth whitening services to take the edge off your pocketbook.
When it comes to removing large debris from in between your teeth, good old-fashioned flossing is still king. So, if you enjoy flossing at least once a day (ideally twice a day), then you don’t need to go shopping for the more modern-day version dental floss or dental tape. But if flossing is one of those chores you just seem to never get to, there’s a tool for you that doesn’t break the bank: Sonicare AirFloss by Phillips.
This $89 device uses compressed air to push micro-droplets of water (or your favorite mouthwash) between your teeth at well above 100 mph. At speeds that high, plaque is chipped off teeth and into your mouth where you can spit it out. It’s a safe and simple way to do one of the most important self-care dental practices.
Philips SoniCare DiamondClean Toothbrush
Electric toothbrushes are the bomb. The improvement in the quality of cleaning you get from an electric compared to a traditional brush is something you will literally be able to feel in your mouth. It’s the difference between a sponge bath and a 20-minute shower and shampoo.
What we like most about the Sonicare brand is that it was the first brand to develop—as its name suggests—a toothbrush using sonic wave technology to rid your teeth of gunk. Other electronic brushes use traditional bristles, which if not used correctly can wear away at the enamel on your teeth. By using sonic technology, and a light touch too, your teeth will be ultra clean without ultimately losing enamel.
Prices on electric brushes can range from $30 to $300. And that’s why we’re letting our patients know that for $189 you can pick up one of the very best e-brushes on the market at Dentalux!
Philips SoniCare for Kids
Here’s what PC Magazine had to say when it awarded this 21st-century, child-friendly brush its Editor’s Choice distinction:
“The $49.99 Philips Sonicare for Kids is a Bluetooth-connected toothbrush that aims to help children take care of their teeth. The companion app includes a Tamagotchi-like virtual creature that encourages children to brush their teeth. The app is also a great way for parents to keep track of their child’s brushing habits, and further encourage them through notifications and rewards. The mascot will likely only appeal to very young children, but even the brush alone is appealing, with a built-in timer, fine bristles, a comfortable grip, and long battery life.”
If it seems weird to you to connect tooth brushing to the smartphone app/video game/social media world, don’t fret. It’s second nature for anyone born in the new millennium. And the user-friendly, intuitive program design will be pretty straightforward for you too. If you can pay your taxes online or pay people via a smartphone app, you’ll manage this task just fine.